The Future Of Search and Search Engine Optimization
Writing by Nick Stamoulis on Sunday, 17 of February , 2008 at 12:51 pm
With all the talk about Microsoft acquiring Yahoo, Yahoo acquiring somebody else, AOL wanting a piece of Yahoo pie, and Google sniffing the behind it can’t get, you might be wondering what to make of all this noise. I know I am.
There does appear to be some shuffling going on. Just within Yahoo itself, there is some asset maneuvering - acquisitions, resettings, layoffs, etc. Microsoft is looking to make a big move. Some say they will get Yahoo and others say they will buy more Facebook. Some say they just want something and will get whatever they want. Meanwhile, Google continues to dominate.
I think the cold, hard truth is the future is hard to predict. Next to impossible. But if I were to gather up the mojo to make a prediction, I’d say the most likely scenario for the future of search is that it will merge with social media.
I know, I know; it sounds crazy. These two worlds - search and social media - seem to be two separate worlds within the universe of cyberspace and Search Engine Optimization. You’ll find search kings who hate social media and social media queens who despise search engines. Then there’s the rest of us, trying to make the best of both tools. I think in the long run your big players in both markets will see the potential in combining the two for maximum user experience.
Microsoft already owns a small part of Facebook. Both Google and Yahoo and reaching for their pieces of the social media pie. Yahoo has del.icio.us, but is that enough? Rumors have started about Google and Yahoo wanting Bebo. Google has a deal going with MySpace. It’s just a matter of time before the two worlds merge completely. Then what?
Category: Search Engines, Social & Viral Marketing
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Comment by Booby Knight
Made Thursday, 21 of February , 2008 at 10:45 am
Small question: why don’t we all just start using yahoo again. Come on how great is google at the end of the day. Do they really provide better results. They say their future is all about getting to know the user of their site, so the searches come up better. Do we really want that? Maybe i drink coffee on tuesday, but does that mean I want to research coffe on tuesday? What if every wed is shows I search for coffee, but then on Friday out of the boue I search for coffee, and what is the same old things keep comign up because it thinks it knows me, but you know something really changes in my life and google no longer knows me…
Comment by Adam Thompson
Made Thursday, 21 of February , 2008 at 11:12 am
Search engines and social media sites are really just two different approaches to the same thing. The goal for both is delivering the best content from the web to each user. Search engines use computer algorithms to do this, social sites use real people voting to do this.
Comment by Salil
Made Thursday, 21 of February , 2008 at 1:03 pm
I started working in social media marketing also for my b2b portal site. So am eagerly waiting for the future results once the merge happens.
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