Why Google Likes Relevant Links And Yahoo Doesn’t Care

Writing by Nick Stamoulis on Sunday, 17 of February , 2008 at 8:17 am

Once again, Rand Fishkin, wrote a blog post with some meat in it. The questions people ask about ranking at one search engine vs. another are worth a read. Just a little snippet:

Google rewards a few very high quality, trusted links over many lower value links and thus, you’ll frequently see pages and sites in Google’s rankings because they’ve won out through the value Google places in their sparse but more trusted link profile.

This is probably one of the least understood principles of search engine optimization. It is definitely the most misunderstood thing about link building. You don’t necessarily need a ton of links. Yahoo likes a lot of links. Google doesn’t. In fact, Google has been known to penalize websites for certain kinds of links. So you’re much better off targeting your link building efforts toward a few websites that will garner you great link juice than a lot of websites will get you modest juice or none at all.

Link building is an essential activity for search engine optimization. Do it wrong and it can cost you. Do it right and the benefits will stick around for a very long time. You should take some time to learn what each of the search engines consider a valuable link and work on optimizing your link building strategies so that you get the right benefits from each search engine.

Category: Link Building

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