A Search Engine Optimization Technique Your Competition Isn’t Using

Writing by Nick Stamoulis on Monday, February 18, 2008

Want to get an edge over your competition? Everyone knows about Search Engine Optimization - search this, search that, search yackit-yak-yak. It’s all been said and done before. Or has it?

Well, there is one technique that you can use in your search campaign that you competition likely is not using. And if you are a local business marketing yourself to your local neighbors then you can gain an even bigger edge that will catapult you way over the head of your competition.

This search technique is so easy to implement you can do it five minutes. You’ll have your already existing website crawled within 48 hours and re-ranked. Small print: Other considerations may cause your website to be crawled less frequently. For most of us, though, this technique will get Google back to your website in just a couple of days and re-ranked.

I’m talking about including your business phone number in your description tag. Whenever searchers see your phone number in a search result they immediately think credibility. In many cases, they won’t even visit your website. They’ll just call you right off of your SERP listing. If you are local and you want to rank for a local area then the zip area code in your phone number will help with that local ranking. This is a powerful technique for your Search Engine Optimization efforts. Try it.

Category: SEO

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5 Comments

Pingback by New SEO Technique From Nick Stamoulis | utahseopro.com

Made Tuesday, 19 of February , 2008 at 2:53 am

[...] A new technique Nick Stamoulis from the Search Engine Optimization Journal states that by putting your companies phone number in your meta description along with your zipcode, you will increase your SERP’s locally! It’s a valid point and sounds like it would work great. You can click the link above to read the full article. I personally subscribe to Nick’s SEO blog. He does a great job with his blog and writes great articles. [...]

Comment by Philadelphia SEO

Made Tuesday, 19 of February , 2008 at 3:03 pm

Very nice find. I wonder if the technique would be even more powerful if you place a phone number or zip code in your title tag.

Comment by namecritic

Made Wednesday, 20 of February , 2008 at 5:12 am

Philadelphia seo that was a really good “outside the box” comment. I’m going to try that.

Comment by smoMashup

Made Thursday, 21 of February , 2008 at 11:35 am

Do you mean area code?

Comment by Nick Stamoulis

Made Thursday, 21 of February , 2008 at 1:03 pm

Yes, smoMashup. Good catch. That should read area code, not zip code.