Is Yahoo Assisting Itself To A Piece Of Google Pie?

Writing by Nick Stamoulis on Wednesday, 20 of February , 2008 at 1:06 pm

WebProNews thinks Yahoo is doing a fine take on Google turf. Well, except for where pirates are concerned.

Actually, Yahoo! Assist is pretty useful. You have to turn it on manually but it’s easy enough to do and when you type in a search query the tool will bring up automatic suggestions to help you out. The suggestions are based on popular queries so if you’re searching for the same thing that many other users have searched for then it will be easy to just scroll down on the suggested search query and you’ll get friendly results. If your query isn’t listed then you search like normal. Pretty nifty, huh?

A study by a third-party recently announced on the Yahoo! Blog indicates that perhaps the Assist tool is working pretty well. Yahoo! is bragging about having gained some inroads on Google’s excellence rating and that’s fine, but that hasn’t exactly translated into a corporate turn around, has it? The company is still laying off employees and there is still talk of a Microsoft takeover - at least in some quarters. It may be too soon to see the turnaround since Yahoo! Assist was just rolled out in October 2007. But if user satisfaction keeps going up then we could see Yahoo! taking some market share, which hasn’t happened yet.

Category: Search Engines

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