Can Semantic Language Content Include Keywords to Help with Search Engine Optimization?

Writing by Nick Stamoulis on Tuesday, 26 of February , 2008 at 2:37 pm

Most people aren’t aware that search engines already perform some limited semantic language analysis. Of course, there is a long way to go, but you can get ranked for your important key terms with semantic language techniques on your web pages.

That doesn’t mean you can abandon your keywords. To make the best use out of semantic language search, you should still use keywords on your website content, but you don’t have to stuff your content with keywords. Instead, if you notice that you have a lot of your keyword on the page, substitute some of those keyword instances with synonyms for your key words and phrases.

For instance, if you are writing about internet marketing, try useful synonyms like “online marketing,” “online advertising,” “internet promotions,” “marketing your internet business,” etc. Don’t substitute every instance of your keyword on the page because that will water your content down and you don’t want that. But you should substitute some instances of it.

Places where you want to keep your primary keyword include:

• Your page title
• H2 and H3 tags
• Meta Tags
• First and last sentence on the page

Then you want to pepper your content is your keyword throughout your page content. But don’t overdo it. You’ll also want to sprinkle your synonyms throughout the content to give your content its semantic flavor. And that’s how semantic language for web pages works. It’s not hard, but it’s more than just littering your pages with keywords too as part of Search Engine Optimization.

Category: Content Development, SEO

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