Two Suggestions For Improving Google Universal
On Jan. 30, 2008, Danny Sullivan posted a rather long blog post explaining Universal Search. He's got some great insights there and I won't tackle everything. But I have a few things to say about Google Universal Search in general (not Danny Sullivan): First off, I think Google Universal Search is on the right track, but there do need to be some improvements. No. 1 on the list is Image Search. I have no idea how Google indexes its photos. I've seen some problems with it such as when I search for certain items and the search index pulls up images that exist on a page where a certain keyword that I've search for appears. The image isn't related to the keyword; it just CLICK HERE TO READ MORE...
Urchin, Beta Version, A Tough Case Hard To Beat
"Just an urchin living under the street, I'm a hard case that's tough to beat, yeah ...." I bet you never thought I'd quote Guns N Roses lyrics on this blog, but since Google has issued its new analytics software, Urchin, into beta, I thought it would be appropriate. The Google Analytics Blog has a cool screenshot of what the cool new software looks like. What I like about Urchin is that you can actually run Google-like analytics right from your desktop, which is real cool if you have uncrawlable web pages that you want stats on. For instance, if you need to analyze what goes on behind your firewalls or you have a password-protected membership site and want to CLICK HERE TO READ MORE...
Blogging For Inbound Links
It's no secret that you need relevant inbound links to benefit your website. But where do you get those? Well, there are various ways to build inbound links to your site. Starting an off-site company blog is one of them. Granted, a butt load of links from one website only go so far. But an off-site blog benefits you in other ways too. No. 1, you can attract traffic to your blog much faster than you can to your static website. You can then funnel that traffic to your website. Secondly, you can use the blog to increase the number of pages you have indexed at the search engines. Every page you create is one more leg up on the competition. Then there's the link building CLICK HERE TO READ MORE...
Can Microsoft Improve Yahoo?
(Source) The world's top software company could boost its online presence dramatically if Yahoo accepts a $44.6 billion bid to be purchased. I'm a stern believer in competition. I believe it improves the overall performance of the competitors and gives greater choices to consumers. But in the case of Yahoo!, it hasn't been much of a competitor lately. Microsoft believes it can change that. I find this interesting. There have been rumors of a Microsoft takeover of Yahoo! for a while now. Microsoft, however, has problems with its own search engine, Live. Why do you think it's in third place? But taking over Yahoo! would put Microsoft in first place and give the company a greater share of the search market altogether. Plus, Microsoft's foray into CLICK HERE TO READ MORE...



