Affiliate Links Can Improve Your Popularity
Affiliate programs are some of the best sources of inbound links online. By providing your affiliates with a link back to your website, you increase your link popularity, which in turn leads to higher search engine rankings. It can also increase your sales. Since many of your affiliates will be people in your niche the inbound links from your affiliate program will pass search engine relevancy tests. Also, if some of your affiliates have high PageRank because they are trusted sites within your niche then that will give you an additional boost. And get a bunch of those types of links ... well, the story just keeps getting better. That's why affiliate programs can be such good sources of links. While it is true that affiliate program CLICK HERE TO READ MORE...
Is Organic Search Engine Optimization Worth The Effort?
Organic search engine optimization is the process of optimizing your site using content that is effective, smart linking strategies, and by adding value through interaction thus providing your user with a great experience. The end result is being well placed in unpaid search engine result listings. The question is, is it worth the effort? An article by Jason Lee Miller on WebProNews takes an interesting look at Universal Search and the drop in paid clicks. Grabbing a chunk from Miller' final paragraph: .....means that organic SEO becomes all the more vital, especially when it comes to video and images. Better, more inclusive results might mean fewer paid clicks,..... Organic Search Engine Optimization is a time intensive specialist process that involves constant research and a thorough knowledge of CLICK HERE TO READ MORE...
Rrreoww! There’s A Cat Fight Over Search Engine Optimization Standards
Over at Sphinn you can witness a real live cat fight - yep, the old-fashioned kind. Jill Whalen and Lisa Barone, two of the hottest Search Engine Optimization chicks in cyberland are brawling over whether or not there should be Search Engine Optimization standards. Personally, I dig fighting chicks. It all started when the infamous Jill Whalen came out slugging with her "We Don't Need No SEO Standards" cat chant. Then, Bruce Clay's own decided to pop a jaw with a solid left hook and an awesome yell: Muahaha! Jill Whalen's reasons for not needing Search Engine Optimization standards boils down to four main points: There are too many ways of skinning the Search Engine Optimization cat. We can't even agree on the CLICK HERE TO READ MORE...
The Hidden Search Engine Optimization Effect Of Fast Indexing
We all know that new web sites take time to get indexed and appear in search results. However, once established, getting your newly created content indexed quickly can have hidden long term benefits when it comes search engine optimization and rankings. If you create content and can get that content indexed quickly, then, provided you have followed basic search engine optimization techniques, your content will appear towards the top of any search results for those keywords. There is the expected bonus of increased traffic for as long as that content appears on the front page. There is also a hidden benefit that will aid your search engine optimization program - and you do not have to do anything yourself. One of major factors in ranking a CLICK HERE TO READ MORE...
SearchMe Leave Much To Be Desired
It seems there's a new search engine in town. Quite frankly, they've got some work to do. SearchMe is a visual search engine that let's you scroll through screen shots of web pages based on your search query. Right now it's in beta, which means it is totally incomplete. In fact, they've only got about a billion pages indexed right now. Google has that many pages indexed for some search queries. So you can see, they've got a long way to go. The site is basically all Flash, which means it won't rank in the other search engines and they'll have to rely entirely on viral marketing and word of mouth not Search Engine Optimization. But due to its deficiencies, I don't see too many CLICK HERE TO READ MORE...
Is There A Future In PPC Or Search Engine Advertising?
The most popular form of advertising over the last decade has been Pay-Per-Click or PPC and has generally been dominated by Google through its Adsense program. Yahoo is a more recent player in the search engine advertising market place and while there are many other players trying to attract advertisers, Google still dominates. Google's click rate and subsequent revenue from PPC has fallen in recent months again raising the question as to whether or not search engine advertising is a viable form of advertising. This comes in the wake of the introduction of both audio and video as advertising vehicles together with a general downturn in consumer spending. The jury is still out on these as viable long term replacements for the current forms of advertising. CLICK HERE TO READ MORE...
Bear Stearns Earns An F In Search Engine Reputation Management
There has never been a better lesson in reputation management than that highlighted by the recent demise of Bear Stearns. Could they have been saved? We will never know. The one thing that is becoming clear is the lack of effective reputation management strategies to overcome any negative publicity. Many business houses seem to feel that they are immune to any negative publicity or, at worst, they will only suffer minor bruises when a situation arises. Bear Stearns are not the only company to suffer from a negative rumor that became viral and they wont be the last. I wont comment on the Bear Stearns strategy itself, that has been done to death already. Rather, I think this serves as a timely reminder to check our CLICK HERE TO READ MORE...



