Yahoo! Introduces Social Bookmarking Platform For Cell Phones
Writing by Nick Stamoulis on Tuesday, March 4, 2008
Yahoo!s most innovative idea yet has to do with cell phones.
The idea is called OnePlace and is a bookmarking site for mobile phones.
OnePlace, to be launched in the second quarter of this year, allows users to mark links, news feeds or search results that lead them to fresh information on favorite topics when clicked.
OnePlace is supposed to look a bit like del.icio.us, also owned by Yahoo! It at least will have a similar interface and will allow users to bookmark their favorite news items and links. One feature that I like about OnePlace, due to roll out in the second quarter of this year, is the syncing ability between PC and cell phone. I guess that means you can migrate your bookmarks from PC to your cell phone. Cool, huh?
For a society that is increasingly mobile, this is an idea whose time has come and I for one think it will make a great product. Now, if mobile content producers can use it as effectively for marketing and Search Engine Optimization as Internet marketers are currently using social bookmarking then it will truly prove to be a useful tool.
Category: Social & Viral Marketing
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