How To Properly Build Anchor Text Links From Your Off Site Blog To Your Website

Writing by Nick Stamoulis on Monday, 17 of March , 2008 at 9:18 am

(Source) Here’s what I mean — let’s say that on your website’s homepage, you have two links to your blog. The first link is in the top level navigation, and the anchor text is “blog.” The second link is in the body of the homepage and reads “celebrity news blog.” That second link’s anchor text is NOT going to help the blog page rank for “celebrity news” because Google doesn’t appear to count the anchor text from multiple links to a target from a single URL.

Rand Fishkin is at it again. His experiment on anchor text is very revealing and it tells something that I’ve believed for quite some time now. Anchor text on a page that points to another page is only useful once for Search Engine Optimization.

This is important because if you use an off site blog to promote your website then you’re not really doing yourself any Search Engine Optimization favors by linking to your website’s page multiple times in each blog post. The best way to do this is to pick one anchor text key phrase and link to a particular page from a single blog post one time. It used to be that you could do this twice, but Google has changed its algorithms for links since then. Now, once appears to be enough.

Another change in the algorithms I’ve noticed is that sidebar links from your off site blog to your website do not appear to help. Since those links appear with every blog post you create, you are essentially loading your website with the same anchor text day after day. Not helpful. You are better off not linking to the internal pages of your website from your blog in the sidebar and just using your blog posts to do that for Search Engine Optimization.

Category: Blogging

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