MSN Goes Local

Writing by Nick Stamoulis on Monday, 17 of March , 2008 at 1:21 pm

It never dawned me until I read this, but Microsoft’s interest in Yahoo! could be local. As far as local yellow page providers go, Yellowpages.com doesn’t provide any more advantage to Microsoft than Superpages does. Greg Sterling is right about that. But take a look at his update:

Update: Now that Ingenio is part of YellowPages.com, which I wasn’t thinking about in writing the above, there may be another angle here.

Ingenio actually could benefit MSN, but based on Sterling’s second update, it may be that MSN isn’t the one pulling the strings in this deal. Nevertheless, an acquisition of Yahoo! would give MSN much greater leverage in the local advertising market. There is no one doing local business advertising better than Yahoo! Not even Google, who seems to be beating Yahoo! at everything else. Yahoo! is top dog in local Search Engine Optimization directories and has been for a very long time. I think MSN executives know that.

Category: Local Search Marketing, Search Engines

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