How To Manage Three Keywords On One Page

Writing by Nick Stamoulis Tweet

Here is the most unique way to use keywords that I’ve ever seen:

Paragraph 1: Make this paragraph one of the longest and use each of your top three keywords one time. Use your number 1 keyword as close to the first word as possible. Use the number two keyword somewhere in the second sentence if possible but no later than the third sentence. Now use your number 3 keyword anywhere after number 2.

Paragraph 2: Use your number 1 keyword one time within the first one third of the paragraph text. If your paragraph is 100 words long, make sure the keyword is placed within the first 33 words, the closer to the beginning the better.

Paragraphs 3 and 4: Do the same as above using your number 2 keyword in paragraph three and number 3 keyword in paragraph four.

Paragraphs 5 through 9: Now mix things up a bit and use one or more keywords anywhere in each paragraph. Just do not use any single keyword more than three times total before you reach your final paragraph.

Paragraph 10: In your very last paragraph we will do exactly the same as we did in the first paragraph, but in reverse. Start it with your least important keyword and end with your most important.

I’ve heard people talk about a primary keyword and a secondary keyword. I’ve even done that myself. On occasion, I’ve heard people talk about a third keyword, but I’ve never seen anyone create a formula such as this one. My gut tells me that formulas don’t necessarily work, but I do get a sense that this type of keyword shuffling just might work for most niches most of the time.

I do agree with Paragraph 1. If you’re going to have three keywords that your web page focuses on then you want all three keywords in your first paragraph, but you want your most important keyword mentioned first and as close to the beginning of the paragraph as possible.

Making The Most Of Your Three Keyword Formula
Using this formula on a 10-paragraph page will cause give you 10 solid paragraphs and three keywords, each one used about 4 times. Assuming that paragraphs 1 and 10 are 200 words each, because they are supposed to be longer than your middle paragraphs which are about 100 words each, your keyword density for each keyword will be .003. That’s not really enough for me. I usually recommend 1 instance of your most important keyword for every 50-100 words of text, which will give you a 1%-2% keyword density. Keeping with that advice, you’d have to use each of your keywords in every paragraph on a 10-paragraph page of text. But considering that you are using 3 keywords instead of 1 or 2 then that might be a bit much. Here’s why:

Your keywords are going to be related. For instance, let’s say you are writing a web page about poetry. That’s a very popular topic and a lot of current SEOs learned how to do SEO with hobby sites like poetry. Let’s say you are writing a web page about Edgar Allan Poe and the poet’s name is your primary key phrase. Poetry is your second keyword. Your third keyword is Victorian verse.

Now we have three related keywords. Edgar Allan Poe is a poet so any query for his name is more than likely going to turn up pages that are about poetry. Very rarely will you see him mentioned in other contexts, unless it’s fiction. Add “poetry” as a related keyword and you have the poet’s name and his field of endeavor. Finally, add “Victorian verse” and you have three keywords all related to the same subject. They are, for the most part, synonymous. Figure the total density of your 1,200-word web page and you have a .0116 keyword density, about as low a density as I’d want to go, but high enough that you can be reasonably assured of decent rankings – if you do two other things.

Two More Ways To Improve Keyword Usage
The first thing you want to add to this optimized page is to use all three of your keywords in the title of your web page. The most important keyword should appear first, the secondary should appear second, and the third keyword should appear last, like this:

Edgar Allan Poe Wrote Poetry Wild With Victorian Verse

The second thing you want to do to add optimization to your already well-optimized web page is to toss in two or three subheadings. Actually, it should be one subhead for each keyword. You should have a subhead every third or fourth paragraph, but spaced out a little bit. Place an h2 or h3 tag around each subhead to further optimize them and draw attention to them. In your first subhead, use your most important keyword; in your second subhead use your second keyword; and in your third subhead use the third keyword. Now, you should have a web page highly optimized for search.

Thanks to Michael Small for the spark of a good idea concerning keyword management for Search Engine Optimization.