We’re All Googlers In Spirit

Writing by Nick Stamoulis on Saturday, 22 of March , 2008 at 7:40 am

When I read this I wanted to cry:

No, really. How hard is it? We know the search box in the upper right hand corner of your screen can get there. We know that Google.com in the address bar can get there. But, sadly, Nielsen’s study indicated that at least 24% of Internet users don’t know that. It hurts me just to type it.

Does this mean that searchers online just use whatever search engine happens to be at their fingertips, or whichever one they just happen to stumble upon? That’s what it seems to be saying.

Evidently, 24% of the Internet population uses the default search engine in their browser. That means that a certain number of people with AOL may never have used anything other than AOLs search function because they don’t know how to get there. Then there are the folks with Yahoo! or MSN pre-loaded on their computers who have likely never used anything else because they don’t know how to type in an URL in the browser window. As sad as it seems, I know that’s the case. And what that means to Google is that if there were no default home pages and searching was intuitive then there might not be any other search engine available. We’d all be Googling.

I have to remind myself every day that there are people who do not even understand the basics on searching. And if they have a hard time searching for information then how much more difficult is it for them to understand Search Engine Optimization? Am I talking over their heads? If so, I’d like to know.

If there are any newbies out there who would like to know more but can’t grasp the Search Engine Optimization thing, let me know what you’d like to know more about. I’ll see if I can put it into words that you can understand.

Category: Search Engines

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