Comments on: Search Engine Optimization Techniques For Product Research http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/ Search Engine Optimization Journal is an SEO Blog that contains usefule articles, tips, resources and news about SEO. Thu, 02 Feb 2012 18:02:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: » Is Search Engine Optimization Ethical? Search Engine Optimization Journal http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/comment-page-1/#comment-14620 » Is Search Engine Optimization Ethical? Search Engine Optimization Journal Thu, 03 Apr 2008 13:47:26 +0000 http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/#comment-14620 [...] ethical? Of course you could turn the question around and ask, ‘are there ethical SEO practices’. The answer of course is yes, there are ethical and unethical SEO practices in [...] [...] ethical? Of course you could turn the question around and ask, ‘are there ethical SEO practices’. The answer of course is yes, there are ethical and unethical SEO practices in [...]

]]> By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/comment-page-1/#comment-14410 Nick Stamoulis Sun, 30 Mar 2008 21:26:15 +0000 http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/#comment-14410 May, you have to know your target market. Sometimes less is more. But people do generally want <i>more</i> information not less. It's up to you to provide them with a way to get that information. That might mean putting a phone number on your website so they can call you. It might mean offering a free e-book download. It might also mean providing them with access to specs and technical documents or white papers. Those are decisions you'll have to make, but if you serve a target market that already knows what it wants then you can put up a skimpy website and appeal to that market. I would wager that you'd miss out on the people who are looking for information. May, you have to know your target market. Sometimes less is more. But people do generally want more information not less. It’s up to you to provide them with a way to get that information. That might mean putting a phone number on your website so they can call you. It might mean offering a free e-book download. It might also mean providing them with access to specs and technical documents or white papers. Those are decisions you’ll have to make, but if you serve a target market that already knows what it wants then you can put up a skimpy website and appeal to that market. I would wager that you’d miss out on the people who are looking for information.

]]> By: namecritic http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/comment-page-1/#comment-13876 namecritic Tue, 25 Mar 2008 13:39:23 +0000 http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/#comment-13876 Just to add something to that list. Also keep in mind the goal. Is it to get the customer to signup for something, buy something, contact you, etc.? Once you define that goal, make sure the user has to go through the least amount of clicks possible to get there. Make sure that the link to the "close" is readily available to the user and easy easy easy to find. Did I mention easy to find? Some websites are designed in such a way that you would think they purposely hid the links so that they would make no sales and never have to do any work. :) Just to add something to that list. Also keep in mind the goal. Is it to get the customer to signup for something, buy something, contact you, etc.?

Once you define that goal, make sure the user has to go through the least amount of clicks possible to get there. Make sure that the link to the “close” is readily available to the user and easy easy easy to find. Did I mention easy to find?

Some websites are designed in such a way that you would think they purposely hid the links so that they would make no sales and never have to do any work. :)

]]> By: Shane: content writer http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/comment-page-1/#comment-13866 Shane: content writer Tue, 25 Mar 2008 08:32:09 +0000 http://www.searchengineoptimizationjournal.com/2008/03/24/seo-techniques-for-product-research/#comment-13866 To sell online you can't appear to be selling, information is what the internet is all about, giving people honest, yet positive, information about your product means giving them what the want.. To sell online you can’t appear to be selling, information is what the internet is all about, giving people honest, yet positive, information about your product means giving them what the want..

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