How Free Nationwide Wi-Fi Will Revolutionize Communications

Writing by Nick Stamoulis on Tuesday, 25 of March , 2008 at 12:35 pm

This morning I blogged about Google lobbying the FCC for nationwide free wi-fi. The implications of this, if it ever happens, are astounding. Here are some things that it could mean for Search Engine Optimization experts and for the general population:

• A person could use an internal GPS navigation system within their automobile to map coordinates to a destination mid-travel. Let’s say you are lost on a road trip from New York to Los Angeles and you want to get back on track. With free wi-fi available from anywhere in the country, you could have access to Google Maps 24/7 right from your own automobile. The implications for travelers go far beyond that, however. You can change your planned itinerary without having to stop for the night, plan each leg of your travel as you go, and even find eating establishments up the road while you travel.
• With Google Universal, Personalization, and Social Marketing getting more sophisticated, Search Engine Optimization will become more difficult. Targeted marketing online would be a totally different animal than what it is now. And changes within Search Engine Optimization that currently take a few days will with ubiquitous and continuous online activity take just a few hours.
• Bloggers will have a much wider audience and I think you will see a proliferation of more Twitter-like microblogging.
• Google’s PageRank will be completely obsolete, much like Alexa rankings, as online advertisers flock to get a bigger piece of the pie and website owners “sell out” for the advertising dollar.
• Search may very well become more specialized and localized a lot quicker. With more people online in every local area within the country, you’ll likely see regional search engines and search engines that specialize in single or multi-state areas, counties and cities, and other regions. This will literally take place over night.
• Internet marketing will become more fragmented and you will likely see Internet marketers succeeding online without ever knowing a thing, or having on their payroll anyone who knows a thing, about Search Engine Optimization.
• The number of active blackhat Search Engine Optimization gurus will skyrocket.
• Pay per click fraud will get out of hand and the search engines will virtually be powerless to stop it.
• A new model of advertising could likely replace pay per click as the most desired form of advertising. Possibly, it could be pay per action.
• There will be an increase in the number of websites unlike any growth seen to date and most webmasters will be able to build websites with no knowledge of HTML or Search Engine Optimization - and succeed in getting their websites noticed by their target markets.
• Television and Internet will marry up in ways never imagined and the average homeowner will be able to watch Internet TV in any room in the house simply by voice command or as easy as flipping a light switch.
• Can you say ad-free Internet TV and subscription-based Internet entertainment available on your TV screen?

Of course, not all of these developments will occur overnight, but you’ll see them happening. And this is just the tip of the iceberg. Free nationwide wi-fi will revolutionize communications in a way that Wilbur and Orville Wright revolutionized air travel. And no one will escape its influence.

Category: Search Engines

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