The SEO blogger lists all the things they do as the right way to do things and anything they don’t understand or don’t provide as the things you do not want to do.

So it’s advice with an agenda. Who does Lisa think is going to decide on the “best practices” or “standards”. What happens when we think outside the proverbial box and do something different and it works? Will we be considered black hat seo even if no search engine tricks were involved?

Will we have to write a white paper to get the new technique adopted by the “standards” gurus?

I have to agree with Jill. Let the clique of elite gurus create standards. I’d really love that because then we will all know exactly what techniques they will be using and counteract with newer, better techniques.