Domain (Renewal Group) Registry Of America: Don’t Be Scammed!

Writing by Nick Stamoulis

I just received an interesting notice in the mail from Domain Registry of America. It was real easy for me to identify these schmucks as scam artists, but the average consumer may not find it so easy. In the top right corner of the mailing are the words "Domain Name Expiration Notice." Then, below that, there is an 800 number and a web address (www.droa.com). It's an official looking letter and arrives in an official looking envelope and a return envelope, addressed but not postage paid. The letter begins, "As a courtesy to domain name holders, we are sending you this notification of the domain name registrations that are due to expire in the next few months." Some people may not CLICK HERE TO READ MORE...

Search Engine Optimization Scrapers: How Do You Deal With Them?

Writing by Nick Stamoulis

I like reading Kalena's Dumbass of the Week blog posts. They're always entertaining and usually feature a real dumbass - someone who is a dumbass and doesn't know it type of dumbass. In her latest post, however, Kalena's dumbass actually turns out to be a dumbass who finds out just how dumb he really is after being outed by the Dumbass Identifier Queen herself. I must admit, though, after reading through the soap opera-like tale that at one point I thought the dumbass schtick had backfired on Kalena, exposing her as the Dumbass of the Week. The brouhaha started when Kalena used her blog to expose a scraper. The industry joke is that this usually CLICK HERE TO READ MORE...

MSN Goes Local

Writing by Nick Stamoulis

It never dawned me until I read this, but Microsoft's interest in Yahoo! could be local. As far as local yellow page providers go, Yellowpages.com doesn't provide any more advantage to Microsoft than Superpages does. Greg Sterling is right about that. But take a look at his update: Update: Now that Ingenio is part of YellowPages.com, which I wasn’t thinking about in writing the above, there may be another angle here. Ingenio actually could benefit MSN, but based on Sterling's second update, it may be that MSN isn't the one pulling the strings in this deal. Nevertheless, an acquisition of Yahoo! would give MSN much greater leverage in the local advertising market. There is no one doing local business advertising better than Yahoo! Not even CLICK HERE TO READ MORE...

How To Properly Build Anchor Text Links From Your Off Site Blog To Your Website

Writing by Nick Stamoulis

(Source) Here's what I mean -- let's say that on your website's homepage, you have two links to your blog. The first link is in the top level navigation, and the anchor text is "blog." The second link is in the body of the homepage and reads "celebrity news blog." That second link's anchor text is NOT going to help the blog page rank for "celebrity news" because Google doesn't appear to count the anchor text from multiple links to a target from a single URL. Rand Fishkin is at it again. His experiment on anchor text is very revealing and it tells something that I've believed for quite some time now. Anchor text on a page that points to another page is only CLICK HERE TO READ MORE...

Flickr Video Search Engine Optimization

Writing by Nick Stamoulis

After four years of photo sharing success, Flickr has finally decided to announce the debut of video sharing. Supposedly, this is to take place some time in April. That could be in as few as 16 days or it could be in as much as 46. Unless something comes up that pushes the date back. As pointed at by Paul Glazowski, Flickr has been talking about video sharing for a while now and we've just been waiting. Now it's here, or soon to be, and videographers still don't know whether Flickr will compete with YouTube or offer other opportunities. My bet is, there will be no contest between Flickr and YouTube, just as there is no contest between Flickr and Picasa, the photo sharing CLICK HERE TO READ MORE...

Are Forums Good For Building Links and Search Engine Optimization?

Writing by Nick Stamoulis

Back in the old days, when walking to school was uphill both ways, forums were a great source of inbound links for a website. You could visit several forums a day and leave several posts at each forum and be credited with an inbound link at every one. That seems to have gone by the wayside these days as most forums now nofollow all their links. But not all forums do, which is the point of my post for this morning. Anyone who posts in forums solely for the link juice is doing it for the wrong reason. That's not the real benefit of forum posting. It never has been. Even when every forum online gave link juice that wasn't the primary benefit; it was ancillary. CLICK HERE TO READ MORE...

Optimizing Photos With Side-Text Content

Writing by Nick Stamoulis

When it comes to the Search Engine Optimization of photos, the content surrounding the photos is as important as the alt attribute in the img src tag. Yes, the alt tag is important, but it's not the only thing the search engines look at. They also look at the content on the page. There are really two ways to style a photo - three if you consider putting the photo in an enclosed table or iframe. If that is the case then the content outside of the iframe is less relevant than if the text simply wraps around the photo without an iframe. The same goes for a table. The two ways, outside of iframes and tables, to style a photo with your web page content is CLICK HERE TO READ MORE...

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