Google Is Updating Its PageRank Again
It looks like we are going through another PageRank update. I've seen some blogs and websites move up in PR just in the last couple of days. SEOJ is now a PageRank 5 - woo hoo! Brick Marketing has gone up to a PR 4. But what does it all mean? Well, just a little bit of info for you on PageRank, if you are not all that familiar. Having a PR4 really is not anything super duper to be proud of. If you do everything right in the SEO department, you can reach a PageRank of 4 within 1 year, no problems. You really don't start getting the recognition you deserve until you hit PageRank 5 and beyond. But for every step in PR you take CLICK HERE TO READ MORE...
Are Your Search Engine Optimization Efforts Paying Off
It seems there has been another PageRank update over the last 24 hours with the usual chorus of ooh's, aaah's and oh-no's. In the meantime search engine optimization consultants are busy calming their clients. Generally speaking, PageRank is not worth worrying about except perhaps when a new update is released. For many, it validates their search engine optimization strategies. There is nothing like getting a little numeric pat on the back every now and then. Where PageRank updates do deliver a valid message is when your PageRank drops. Then you need to seriously reconsider your search engine optimization strategies along with any other activities that be considered a little gray, unethical or downright black hat. If you have been in the search engine optimization business for any length CLICK HERE TO READ MORE...
Are Your Outbound Links Authoritative?
Or do you even have any outbound links? Should you? Whether or not you have any outbound links depends a great deal on your editorial philosophy. Some old-style SEOs say that you shouldn't. Others say that you should. I think it really matters on your goals and your style. If you do choose to include outbound links, you should start by choosing links that make you look good. Don't use any other kind of links. That is, your link partners should be chosen not on whether or not they are linking to you but on whether or not they provide your visitors with any real value. If you create outbound links that give value to your visitors then you will be seen as an authority in your CLICK HERE TO READ MORE...
Search Engine Optimization For Small Businesses
Small businesses will generally have to work harder on their search engine optimization strategies than some of the larger corporations simply due to branding. Many of these organizations rely less on organic search results and more on direct referrals. Take a brand like Coka Cola - most internet users will enter coke.com into their address bar. In fact coke, cokacola and coka- cola will all result in coke home pages. They rely more on their brand than any keywords or search engine optimization strategies. Obviously, every business strives to build on their brand. If you can build your brand recognition to significant proportions then you can relax your search engine optimization focus and spend more time delivering the content. In the meantime, keywords, keyphrases and your brand CLICK HERE TO READ MORE...
SEO Or Social Media? Which Is More Important?
It seems that social media marketing may be passing SEO in terms of importance for internet marketing professionals. But it remains to be seen if social media marketing will maintain its momentum. Jon Rognerud gives a list of top social marketing websites for those interested. The list includes: 1. Twitter *See more below - specific for twitter 2. Facebook (download toolbar) 3. YouTube (toolbar exists, but have not tried) 4. Del.icio.us (download toolbar) 5. StumbleUpon (download toolbar) 6. LinkedIn (tip: use the Q/A section to gain readership and clients) 7. Flickr 8. Digg 9. Reddit 10. Technorati 11. Secondlife (3D) 12. Meneame CLICK HERE TO READ MORE...
Blogging And Search Engine Optimization
There are distinct differences when it comes to web pages and blogs, not just in the look or navigation, but in the search engine optimization strategies as well. Sure, both need the usual villains of content, keywords and links. However SEO outcomes for each can be quite different. Aside from the ease of creating multiple pages, each page of a blog will get indexed by they search engines. If there are ten pages to (or posts) on a blog, that is potentially ten pages indexed. A web page on the other hand gains only one indexing. Most web sites are made up of more than one page, however, extra one of those pages are far more difficult to create and require some knowledge of web page CLICK HERE TO READ MORE...
Why Display: None Isn’t The Panacea You Might Hope For
A reader asked what I thought about the practice of using the display: none attribute in CSS to hide text. Generally speaking, hiding text on a web page is a method of keyword stuffing that search engines frown upon. You might get away with it in the short term, but don't expect to be able to get away with it forever. Some search engine optimization gurus are always looking for ways to outsmart the search engines and get their web pages ranked higher and faster. That's like trying to find a better way to rob banks. You might succeed, but keep robbing banks long enough and you'll eventually get caught. Over at search engine land, Eric Enge wrote a fabulous article on the legitimate use CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
