Google To Sell Search Engine Marketing Arm Of Performics
Writing by Nick Stamoulis on Thursday, 3 of April , 2008 at 12:52 pm
It looks like the dreams of every Search Engine Optimization professsional in the world have come true:
(Source) Since we closed the acquisition of DoubleClick on March 11, we’ve been immersed in integration planning for each of our products and business units. Recently we completed this process for the DoubleClick Performics businesses, and have decided to split them into two separately-run business units: Affiliate Marketing and Search Marketing.
It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we’ve received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold.
While Google plans to get out of the search marketing business altogether, it does plan to fully integrate the affiliate marketing side of Performics into the Google business plan. I’m OK with that as long as the affiliate marketing doesn’t involve some aspect of search marketing. Google should stay clear of that altogether.
Others have asked Google to make this move and it’s only right that it should happen. I’m glad it is. Now, all the surly Search Engine Optimization experts who have been badmouthing Google for the last half month can get on with their lives and chortle about something else. So it appears that Google is staying true to its “Do No Evil” philosophy after all - at least for now. But don’t turn your head.
Category: Search Engines, Search Marketing
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