Search Engine Optimization And W3C
Writing by Nick Stamoulis on Friday, April 4, 2008 Leave a comment
How relevant is W3C when it comes to search engine optimization? Possibly more than you think. W3C is considered by many to be an industry standard for all web sites concentrating mainly on the coding used to create a web page.
You may wonder what a page’s code has to do with search engine optimization? One of the major aims of W3C is to set a standard for page coding. Part of this standard is the use of style sheets for formating and strict code standards. This has the effect of reducing the amount of code required to publish a page in a browser. Other aspects include ensuring that page code’s display in all browsers.
The benefit to search engine optimization is two fold. First, search engine spiders look favorably on pages that have minimal code and plenty of good content. Secondly, if a page is W3C compliant, you know the search engine spider is going to be able to troll through your page without encountering any errors.
Page errors can cause a lot of grief to your search engine optimization efforts particularly when it comes to internal linking. If the search engine spider hits a brick wall half through your page, it may never get to those important internal links. If the spider does not see them, it will not follow them.
Other problems encountered include the failure of a search engine to adequately index your page. If your page is code heavy, most of the code will be found before the content itself. Once again, if the spider hits the brick wall of code failure before getting into your content, that content will not get indexed and all your search engine optimization and keyword work will have been in vain.
Search engine optimization takes a lot of work, however you have to be constantly checking your site for any possible code problems that may interrupt the work of a search engine spider.
Leave a comment Category: SEO
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