Cambridge Search Engine Optimization SEO Meetup Group - Meeting Overview April 7, 2008

Writing by Nick Stamoulis on Tuesday, 8 of April , 2008 at 7:44 am


Click here to check out
The Cambridge Search Engine Optimization Meetup Group!

Search Engine Optimization Meetup Group is a great place for beginners to the advanced internet strategist. This is a judgement free event so every question is a good question. Everybody is here to learn and network and the room keeps filling every month with eager individuals looking to streamline there online marketing efforts.

Just to recap last nights SEO meet up.

What’s working?
This is a time where everyone throws out ideas on what has worked for them.
- Writing articles and distributing them
- Content is king (Google rewards content)
- Hubspot.com
- Going back to any old sites you might have not looked at in a while and just adding some basic SEO techniques
- PRweb new image tool
- Consumerist.com
- Lifetips.com (for freelance writers)
- mturk.com
- lulu.com (self publishing site)

Guest Speaker
John Hargrave from Media Shower

2 Most important SEO secrets
1. Develop great content for the user
2. Build back links

What an Search Engine Optimization campaign gives its clients
1. Sales and leads through high performance Search Engine Optimization content
2. Increased Search Engine Optimization ranking through “Google juice”
3. Competitor lockout through exclusive sponsorship

Search Engine Optimization Process
- Prospecting keywords
- Great Search Engine Optimization content
- Link building campaigns

Link Bait
- Keyword rich content designed to attract links
- Viral/SEO

Link bait must execute one of these traits:
1. Interesting
2. Useful
3. Funny
4. Controversial
5. Novel

Tips for generating ideas:
1. Define the problem
2. Research relentlessly
3. Let the idea cook
4. Catch the idea as it flies by (write it down)
5. Shape and polish your idea

Most important rule!
- Spend 25% of your time focusing on your intro paragraph when writing content for your site.

Tips for creative link building:
- Nothing builds traffic by itself.
- If you build it they WON’T come.
- Keep a list of every link site in your niche

Some other useful tidbits:
- Google just came out with a podcast analytics tool

We would like to thank the Maciej Fita from Brick Marketing for attending the Cambridge Search Engine Optimization Meetup Group and prividing this review. If you would like to contribute a review for an upcoming SEO or Internet Marketing event in your area, please send an email to seoj@brickmarketing.com.

Category: SEO Events

• Add this post to Del.icio.us - Digg