Search Engine Marketing, Inc.: “Driving Search Traffic to Your Company’s Web Site” - Book Review
Writing by Kate Dickman on Monday, 14 of April , 2008 at 4:12 pm
Search engine marketing is one of the most vital parts of a business that has a presence online but can also be one of the most frustrating and difficult. While there are a lot of people and businesses that are happy to tell you the secrets on how to achieve the top positions on the search engines, oftentimes they use sneaky techniques that ultimately damage your efforts as well as provide you with old techniques that simply don’t work anymore.
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site
is for people looking to get the basics and more when it comes to Search Engine Marketing. It contains great tutorials and assists those trying to develop search engine marketing strategies. It goes beyond the normal search engine questions and addresses the particular needs of large businesses. While it does contain the 101’s on keyword selection, title tags, link building strategies and more, it is so comprehensive that you will certainly need a few days to get through it. It also includes data and graphs that are great for those who are more visual and need the proof to back up the facts.
The authors are Mike Moran and Bill Hunt who both have extensive experience in the SEM field. Hunt is the CEO and Founder of Global Strategies International while Mike Moran is an IBM Distinguished Engineer with more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units.
The book covers the development of search engine marketing strategies, measuring the effects of such strategies and selling your search marketing proposal internally.
It is geared more towards web savvy beginners or for anyone who is looking for a snappy guide to search engine marketing. It is valuable for those trying to spin up their first keyword campaign, provide their own marketing services or merely get a little site indexed or rank.
Category: SEO Books
- Add this post to Del.icio.us - Digg
No comments yet.
