SEO For Baby Boomers: Why Targeting 55+ Online Is Important

Writing by Nick Stamoulis Tweet

(Source) Furthermore, if your target audience older than 50, you should be aware that they are engaging in more internet activity than ever before, and if your company does not have a significant presence on the web because you feel your target audience is not there, you are poorly mistaken.

If your target market is the 55 and older crowd then you’d better start thinking about being online. And I don’t just mean web browsing. I mean marketing.

Here’s a clue: SEO is still the primary way that web sites are found. In other words, people searching for information at one of the search engines. What does this mean for you? It means that if you own a business and you don’t have a website and your primary target is 55+ then you should be considering a website. If for any reason, you should have a website because your competition doesn’t. Even if you don’t do any advertising and all you do is start a website to cater to the 55 and older consumer group then you will be well ahead of your competition and well on your way to getting a leg up in marketing for the 21st century. Why wait any longer? SEO is here to stay.