How Many Keywords Do You Need?

Writing by Nick Stamoulis on Wednesday, 16 of April , 2008 at 1:26 pm

When it comes to creating content, many new webmasters get confused about Search Engine Optimization keyword usage. There are two ways to go wrong where keywords are concerned:

• Too many
• Too few

Many new webmasters read about Search Engine Optimization and think that you have to stuff your content with keyword after keyword. As a result, their content looks something like this:

Do you read books? If you like to read books then we’ll pay you good money to read books every day of the week in your spare time. You don’t have to buy books any more. You can now get paid to read books for free.

The problem with this kind of content is it turns people off. People know right away what your keywords you are trying to optimize your content for. They really shouldn’t be able to figure out. You should write your content in such a way that the spiders know what your keywords are but humans will not know unless they go through and count them.

Here’s what I mean: Content that is good, quality content reaches people first. It follows the rules of good writing. If you write good content then the search engines will know what your content is about. The keywords that you use will show up automatically in your writing because you are writing good content.

I recommend that you start with a first draft. Write down your thoughts then go back later and edit them. If you see that you don’t have enough keywords in your content then add one or two, but don’t overdo it because too many can hurt just as much as not enough.

Category: Content Development

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