Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO by Jaimie Sirovich & Cristian Darie
Writing by Kate Dickman on Wednesday, 16 of April , 2008 at 4:32 pm
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
provides the ins and outs of internet marketing to programmers, IT professionals and other technical-based professionals. These days designing, programming and search engine optimization go hand in hand and if you happen to know all of these tools, you are a force to be reckoned with. Not only can you create a website that is presented well but one that will attract a lot of visitors too.
The book is not only limited to web developers but is also to teach current search engine marketers how to maximize technology. Professional Search Engine Optimization with PHP allows you to learn how to leverage the technologies to promote your site to the fullest by achieving search engine rankings and optimal traffic levels. The book also enables you to apply the knowledge by optimizing a Wordpress blog and create a sample ecommerce catalog. The book covers the criteria in which search engine rankings depend upon, the creation of keyword rich URL’s while using PHP, Apache and mod_rewrite. It provides the reader with the know-how on how to use site maps for both users and search engines, avoid black hat search engine optimization techniques and understand and implement geo-targeting and cloaking.
The authors are Jaime Sirovich who is a search engine marketing consultant and computer programmer, as well as Cristian Darie who is a software engineer and author of various books and tutorials on ASP.NET, PHP, SQL, AJAX and more. There is a hidden piece in the appendix and code examples about URL re-writings. The well-known Google Engineer Matt Cutts is quoted and tools and plugins are provided within the book in order to appeal to search engine optimizers. Overall, it is a book that can be enjoyed and benefitted from by both programmers and internet marketers alike!
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Category: SEO Books
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