New Yahoo! Slurp 3.0 Now Devouring All Your Search Engine Optimization Work

Writing by Nick Stamoulis on Sunday, 20 of April , 2008 at 5:18 am

It’s old news now - well a week old anyway. How are your search engine optimization strategies holding up under Yahoo!’s new Slurp 3.0 web crawler. It seems that while in the test phase the new crawler did cause a few little hiccups in the way it picked up data from web sites.

All is good now and the new crawler is slowly making its way around the net. If your the kind of person that goes looking for crawl evidence as part of your search engine optimization program then perhaps you should check out Yahoo!’s latest blog on the subject.

To quote a small snippet:

[source - Yahoo!]Any reverse DNS checks to identify our crawler will continue to work. Please note that if you’re using IP-based recognition of our crawlers, you might see a drop in crawl/coverage from Yahoo!

Yahoo! is quick to point out that as far a web masters are concerned, nothing has changed and Slurp 3.0 will continue to read Robot files as before. There appears to be no reason to change any search engine optimization strategies. Reactions on the Yahoo! blog site have been mixed with some finding crawl problems with others questioning the sudden jump in search results for some of the social media sites.

The proof will be in the search results over the next month two. Give it a week to settle then see what changes there are. I suspect that social media sites will continue to return higher positions in the search results pages. This can only mean that as webmasters, we will have to work harder on our social marketing and search engine optimization programs.

Category: SEO, Search Marketing

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