Is Social Media Another Aspect Of Search Engine Optimization?

Writing by Nick Stamoulis on Monday, 21 of April , 2008 at 12:05 pm

There’s no doubt that Internet marketing is changing. Rapidly. The onset of social media marketing has some SEOs running for cover. They just don’t want to deal with it. In a word, all we need is a little information management.

The truth is, the two really go hand in hand. So says Danny Sullivan - and now, Kalena Jordan. Here’s what she says about an SEO campaign for a client who needs quick backlinks:

What’s the solution? To me, it’s implementing a blog. There’s no faster way I know of to acquire links and get your site indexed.

And the interesting thing about blogging is that it incorporates elements of SEO and social media. Blogging is the perfect fusion between the two.

In 2008, successful Internet marketers are marketers who have learned to use both tools to market themselves and their products. They are not at odds. They are brother and sister, siblings in a grand clan that promises to make the future better for all marketers. In this year and next, it isn’t a matter of whether you should use SEO more or social media marketing; it’s a matter of how well you can blend the two for more effective marketing overall.

Category: SEO

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