Search Engine Optimization Is In Perpetual Motion

Writing by Nick Stamoulis on Tuesday, 22 of April , 2008 at 8:13 am

I hear talk of ‘new’ search engine optimization techniques being better than any of the ‘old’ ones and often wonder what is meant by ‘new’. Search engine optimization techniques are constantly changing, but often it is only in the order of preference, or at the fringes.

The ‘old’ team of content, keywords and links remain at the forefront and always will. They say that social media is taking over and will be the new social optimization strategy in the future. Surely social media still relies on the big three, content, keyword and linking.

In reality, until the search engines change their techniques completely, they will always remain at the top of the list. It is not the ‘what’ that changes, it is the ‘how’ and that is constantly in flux. Blogs have been the flavor of the month for a long time, but now social marketing and social networking activities are taking over as the primary off site search engine optimization tool.

If your running a web site then you still have to undertake ‘old’ search engine optimization strategies to maintain a decent position in the SERPs. Any offsite activities need to be done in such a way that they compliment what is being undertaken on the main site.

We started with web sites and then moved to blogs. We then incorporated RSS to keep our readers up to date. From there we traversed podcasting and now it is video. Where we go next is any one’s guess, what I do know is that the three kings of search engine optimization; content, keywords and links; will stay at the top of all strategies - call them ‘old’ - call them ‘new’ - it hardly matters. They are all primary focus in all search engine optimization programs.

Category: SEO

• Add this post to Del.icio.us - Digg