SEO Checklist For Beginners

Writing by Nick Stamoulis on Wednesday, 23 of April , 2008 at 12:05 pm

Danny Dover wrote an interesting post at SEOmoz titled, “The Beginner’s Checklist For Small Business SEO.” I agree with a lot of his points, but one thing I’d like to add is that you don’t necessarily need to sign up for Google AdWords, as he suggests, to do your keyword research. Google AdWords has an external keyword tool.

In step 4 of his checklist, this is precisely what he suggests:

Research your chosen keywords - Sign up for Google Adwords and learn how to use the provided “keyword tool” and “ad text ideas” generator. Learn how to use Wordtracker (paid) and/or the Keyword Difficulty tool (free).

While you certainly want to use the best keyword tools possible, and Google AdWords, has an awesome tool, the external tool is just as useful and you don’t have to sign up for an account with Google to use. You’ll eventually want to sign up for Google AdWords, especially if you plan to use pay per click advertising. And even if you don’t go the PPC route you’ll still want to sign up for it so you can use Google Analytics, which requires a Google AdWords account. But the external keyword tool doesn’t require an account at all and for beginning SEOs that matters. You don’t want to give out your personal information before it’s time. Learn to use the tools first then when it becomes necessary you open your account.

Category: Keyword Research, SEO

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