Blogging And Search Engine Optimization
Writing by Nick Stamoulis on Monday, 28 of April , 2008 at 7:19 am
There are distinct differences when it comes to web pages and blogs, not just in the look or navigation, but in the search engine optimization strategies as well. Sure, both need the usual villains of content, keywords and links. However SEO outcomes for each can be quite different.
Aside from the ease of creating multiple pages, each page of a blog will get indexed by they search engines. If there are ten pages to (or posts) on a blog, that is potentially ten pages indexed. A web page on the other hand gains only one indexing. Most web sites are made up of more than one page, however, extra one of those pages are far more difficult to create and require some knowledge of web page coding. Because each page can be designed from scratch, search engine optimization strategies can be fine tuned for each page.
Blogging requires little to no knowledge of programming codes, however your ability to fine tune your search engine optimization strategies is limited to the types of plugins available and how well you utilize them. It is much harder to customize each page on a blog.
Blogs and blogging can be great for delivering traffic. Web sites on the other hand are well suited to action such as buying, signing up to newsletters of or any other activity. Search engine optimization strategies for blogs require a focus not just on the search engines, but also with an eyes to the many social sites.
Search engine optimization on web pages can concentrate purely on gaining search engine result placement. Blogging and social sites fit like hand and glove as do web sites and search engines. Whilst more than half of many searches deliver blogs in the results pages, individuals who are looking to buy will almost always click through to a web page rather than a blog.
If you have a web site that is commercial in nature, you need to maximize your search engine optimization efforts to deliver targeted traffic. A blog in reality is a support service for your web page. Blogs need to not only target search engines, but also target the social community as well. Search engine optimization needs to take that social community into consideration as well.
A good example of this is in keyword selection. A web page can target keywords centering around the products being sold. A blog needs to expand on those keywords to include phrases that relate to solving problems, offering tips and providing information. The search engine optimization strategies for each can be totally different.
The best approach is to consider each as totally separate entities with totally different requirements. Your search engine optimization strategies should be separated and optimized for each entity to gain the maximum return for your efforts.
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