SEO Or Social Media? Which Is More Important?

Writing by Nick Stamoulis on Monday, 28 of April , 2008 at 6:00 pm

It seems that social media marketing may be passing SEO in terms of importance for internet marketing professionals. But it remains to be seen if social media marketing will maintain its momentum. Jon Rognerud gives a list of top social marketing websites for those interested. The list includes:

1. Twitter *See more below - specific for twitter
2. Facebook (download toolbar)
3. YouTube (toolbar exists, but have not tried)
4. Del.icio.us (download toolbar)
5. StumbleUpon (download toolbar)
6. LinkedIn (tip: use the Q/A section to gain readership and clients)
7. Flickr
8. Digg
9. Reddit
10. Technorati
11. Secondlife (3D)
12. Meneame (spanish, translate title and synopsis before posting)
13. Newsvine
14. Tip: Subscribe (RSS) to Techcrunch!

I’ll have to take issue with some of these on this list. For instance, if you don’t speak Spanish or cater to a Spanish audience then Mename may not be for you. I’ve also never used Secondlife and I’m not sure that Reddit or Newsvine is necessary for everyone. In a word, which social media sites you use depend a lot on the nature of your business.

I’ve also noticed that some social media sites give link juice while some do not. StumbleUpon doesn’t, but I’d still use it. Furl and Propeller do, but they may not be great places for networking for everyone. You have to do your homework when it comes to which social sites you want to take advantage of. Personally, I’d add Mixx to the list as well.

No matter which social media sites you use, however, you’ll still want to use SEO. It’s not a matter of either/or. It’s really a matter of how you employ the mix. You want your SEO to compliment your social media marketing and vice-versa. Otherwise, you could be just peeing in the wind.

Category: SEO, Social & Viral Marketing

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