Are Your Search Engine Optimization Efforts Paying Off

Writing by Nick Stamoulis Tweet

It seems there has been another PageRank update over the last 24 hours with the usual chorus of ooh’s, aaah’s and oh-no’s. In the meantime search engine optimization consultants are busy calming their clients.

Generally speaking, PageRank is not worth worrying about except perhaps when a new update is released. For many, it validates their search engine optimization strategies. There is nothing like getting a little numeric pat on the back every now and then.

Where PageRank updates do deliver a valid message is when your PageRank drops. Then you need to seriously reconsider your search engine optimization strategies along with any other activities that be considered a little gray, unethical or downright black hat.

If you have been in the search engine optimization business for any length of time then you will know that PageRank is fluid, it is constantly on the move and a toolbar update is only an indication of your placement recorded at some stage in the past. It is however a clear signal as to the direction of your strategies and the increase in the authority for your pages.

If your page rank as gone up – yipee, now get on with the real work of improving your pages rankings even further. If your page has stayed the same, tough luck, keep working at it, perhaps review any doubtful activities. If your rank has gone down, oh dear, you may have been naughty. Either that or others have worked harder on their search engine optimization strategies have simply out gunned you. Treat is as a report card that says – ‘could try harder‘.

PageRank, where is yours sitting? Are your search engine optimization strategies delivering the goods? Take the pat on the back if you get one, then get on with the real work of reaching number one in search engine results pages – after all, that is the real goal of search engine optimization.