Is Search Engine Optimization Ethical?
One of my readers recently commented that search engine optimization was only undertaken by those looking to scam the system. It left me wondering where the reader was coming from and what lead them to this conclusion. Jealousy was my first thought. They look around at sites that are ranking well and as theirs isn't, they feel they are being hard done by. However there is so much information on search engine optimization that perhaps they have simply been overwhelmed by it. The question still remains. Is search engine optimization ethical? Of course you could turn the question around and ask, 'are there ethical SEO practices'. The answer of course is yes, there are ethical and unethical Search Engine Optimization practices in use. Ethics are always going CLICK HERE TO READ MORE...
SEO Videos: Reputation Management Tips in The Search Engines
Here we provide some tips for search engine reputation management which is brought to you by Brick Marketing and Search Engine Optimization Journal. If you have an SEO topic you want us to cover by video, call us at 877-295-0620 and we will be happy to do it! Please be sure to subscribe to our YouTube channel while you're at CLICK HERE TO READ MORE...
How CSS Can Improve Your Search Engine Optimization
CSS can be useful in building your website because it increases your code to text ratio. Code to text ratio is the amount of HTML code used to design your website versus the actual text on the page that site visitors see when they visit your web page. For instance, if you are still using tables then you might have a table that uses a lot of code, depending on how big the table is, but you can reduce that code with a CSS file. CSS stands for cascading style sheet. You create a CSS file in Notepad. Or you can do it in your text editor. Either way, you need to figure what elements you want to include in your CSS file. Common elements that CLICK HERE TO READ MORE...
Search Engine Optimization Or Page Rank – You Decide
What is more important, search engine optimization or Page Rank? Can they be separated? After a careful analysis of several web site pages I believe they can be separated and that one is more important than the other. However, look at some of the factors and you decide. It should be remembered that web sites are not ranked, only the individual pages within a web site. You will often find that different pages will have totally different Page Rank scores and that newer pages will have a ranking of either zero or 'unranked'. How is it then that a new page with a Page Rank of 'unranked' can appear at the top of the search engine results page? The answer of course is through search engine CLICK HERE TO READ MORE...
SEO Videos: The SEO Rapper
This is no joke! Here is the "Poetic Prophet" aka the "SEO Rapper" rhyming about the way you should code and design your website. Best thing? He knows exactly what he's talking about for Search Engine Optimization! CLICK HERE TO READ MORE...
How Much Anchor Text Is Enough?
A reader asks Kalena Jordan this question: Quick question for ya if you got a minute. If I’m targeting a keyword or phrase, lets say dogs. I write a 500 word article about dogs. I post it on my site. I want to target my main url i.e. www.dogs.com. How many times can I create anchor text in that one article that links to the main page? Her answer was good, but it was incomplete. In terms of anchor text, one instance of it on one page is enough - at least as it relates to pointing toward another page. Let me explain. Search engines look at anchor text, but they don't want you spamming them. If you have a page that uses the same anchor CLICK HERE TO READ MORE...
Search Engine Optimization And The Ponce
Definition: [source - Wikipedia] A British slang term for a dandy, fop or pimp or weirdo (A strange or unusual person). A British slang term for someone who does not pay their own way. A British (verb) slang term for someone getting others to pay their own way, to ponce. After looking at that definition, I think it is safe to assume that we have all come across individuals from all three when it comes to search engine optimization experts. The term weirdo comes to mind when I read some articles on search engine optimization or anything related to optimizing web pages. The term expert is too loosely bandied about these days with every Tom, Dick and yes, Mary, claiming to be an expert. Read one paragraph from CLICK HERE TO READ MORE...



