Understanding Search Engine Optimization
Earlier this week I wrote a post titled Search Engine Optimization: Understand The Terminology where I referred reader on to an excellent glossary of terms related to search engine optimization. In the post I wrote about understanding the concept of search engine optimization. Nick La of Web Designer Wall has a great post, SEO Guide for Designers, which looks at search engine optimization and web design. However, don't be fooled by the title. The post is a great introduction into the world of search engine optimization. In fact, rather than repeat his post, I will just nick his paragraph headings and you can head on over and read at your leisure. Why Should You Learn About SEO? The Basics: How Search Engines Work? Your Job As a CLICK HERE TO READ MORE...
Search Engine Optimization Is Not Reputation Management – It Sure Helps
Search engine optimization and reputation management are two distinct areas of website management. They do however rely on each other for success. There is one clear advantage to having a strong search engine optimization program, you should be able to take the top spots in the search engine results pages. If you do have top spot, any negative pages that come along are likely to appear below your number one spot. If they take over that number one spot, you have a problem. Last week we wrote a post on search engine optimization and indented listings. If you can achieve the top one or two positions with indented listings, the chances are that any competition will appear below the fold and unseen on first glance. Many online CLICK HERE TO READ MORE...
Search Engine Optimization: Understand The Terminology
Many business owners are now turning to the web to gain an online presence in an attempt to remain competitive. Search engine optimization has become a requirement if you want that presence to be successful and many business owners are simply outsourcing the task to consultants. Engaging a search engine optimization consultant is often a sensible move as, in the long run, it saves time and money and can bring results relatively quickly. Business owners who are new to the internet face three problems. The first problem is simply understanding the language of search engine optimization. There are many sites that have good glossaries, one of the best being SEOMoz and their "A Complete Glossary of Essential SEO Jargon" - if you have difficulties CLICK HERE TO READ MORE...
Search Engine Optimization Consultants With Split Personalities
The web is getting bigger and search engine optimization is getting bigger with it - and more complex - at least according to Melissa Fach in her article on Marketing Pilgrim yesterday. Melissa wrote about the new search engine optimization role that includes, amongst other tasks, SEM and SMO. A little web design thrown in along with the ability to communicate and inform clients adds to the daily toil. I fear the task is only going to get more complex: not only will we need to constantly update our methods as search engines change their algorithms; we will need to deal with webmaster demanding higher rankings in an ever growing competitive field. Search engine optimization has been relatively straight forward in the past. If you CLICK HERE TO READ MORE...
Search Engine Optimization Is No Longer An Option
A vast majority of web sites rely on a steady flow of traffic, much of this coming from organic search engine results. If you don't have a search engine optimization program in place, you can forget the traffic. New research results published on Yahoo! Search Marketing Blog reveals that 41% of users will only look at the first page of results; a further 27% would only look at the first few results. That is 68% of users only going to page one of the results. If your search engine optimization program doesn't have you on page one, you are fighting for a share of 32% of search results. The post goes on to offer some advice on how to improve your position in the search results CLICK HERE TO READ MORE...
Is There A Search Engine Optimization Niche For Me?
The field of search engine optimization experts is growing on a daily, if not hourly, basis. Like everything web related, these experts are starting to develop niches, whether is traditional search engine optimization consulting, social marketing, or search engine marketing to name just a few - and yes, former SEO 'experts' are now claiming to be marketing experts as well. Perhaps they are! With so many search engine optimization experts, websites and blogs around these days, what are the options for a new entrant? I see two niches that are probably under-developed at present and may offer opportunities to a new players. The first niche that may prove to be profitable into the future is social page optimization. We see a lot of talk about social marketing, CLICK HERE TO READ MORE...
SEO – If You Can’t Beat Them, Don’t Join Them
As search engine optimization consultants we are often asked to get a web page to the number one ranking for a particular keyword. It's not easy - and that is not an understatement. Getting to number one in the SERP rankings requires far more than just the basics in search engine optimization. It requires a high level of investigative skills to try and determine what your competitors are doing and what it is we can do to outrank them. We can work hard to try and outrank them, all the while they are working hard to keep us out. We cannot beat them in every case. Search engine optimization can only go so far. If we cannot beat them, we certainly cannot join them. So what next? Often, CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
