Re Optimize Those Bounce Pages
Writing by Nick Stamoulis on Saturday, 3 of May , 2008 at 4:30 pm
If you use Google Analytics you will be able to identify those bounce pages and rethink your search engine optimization strategies for those pages.
A bounce page is a page that a visitor arrives on and for whatever reasons, immediately leaves. Using Google analytics you can identify these pages quickly. To find which pages bounce, go to your Google Analytics area and The Google Analytics Landing Pages report (Content Section).
You can find more information through the Google Web Site Optimizer blog. To quote from the blog:
That’s why it’s so important to find, and fix, high-traffic landing pages that lose a high percentage of visitors. Look at the “Top Landing Pages” report within the Content section of Google Analytics. Pages that have both a high Bounce Rate (the percentage of visits that resulted in the visitor immediately leaving the site) and large number of Entrances need to be redesigned.
It can often be a simple matter of redefining your keywords. The Google blog provded an example where a searcher was looking for a ‘faucet’. When clicking on the number one result he landed on a page full of sinks - no faucets. So they left (bounced) straight away. This is effectively a waste of keyword use. If the search was through a paid Adsense link, it would have been a waste of money.
Checking on your bounce pages can help you refine your search engine optimization strategies to get the best results for your site.
Category: SEO
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