Search Engine Marketing With Live Search Just Got More Interesting
Writing by Nick Stamoulis on Sunday, 4 of May , 2008 at 5:08 pm
While on the subject of Microsoft, Live Search has undergone a revamp with several new features added that enable users too both research and find deals on products.
The above screen shot shows the results of a typical search. These results include both negative and positive feedback that has been left. I am sure there is a search engine marketing and search engine optimization opportunity there. It would certainly pay to keep on eye on the results for any negative trends before they do too much damage to your reputation.
The highlights, as published by Live Search include:
- One stop to research product details and find good prices You see an image and description for each product, reviews from other users, prices to help you find good deals, and spec sheets for many products.
- Feature-based refinements See which products are reviewed positively or negatively for the features that interest you. View product features such as screen size, battery life, ease of use, and portability.
- Sorting Sort product results by user ratings, expert ratings, and price.
- Filtering Filter product results by specific brands, categories, and price ranges.
- Richer product details Read expert reviews and a spec sheet describing the product.
At present this feature is only available for US based searches. There is no indication yet for an international release.
Category: Search Engines, Search Marketing
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