Are Search Engine Optimization And Branding Inclusive Or Exclusive?
Writing by Nick Stamoulis on Monday, 5 of May , 2008 at 6:38 am
Can you undertake a search engine optimization program and a branding campaign at the same time? The answer is yes, of course you can. The follow up question: “Should You?”, is probably more important.
It is an important question as it can determine the direction of your search engine optimization program and your social marketing efforts. To answer the question, you need to ask yourself the following questions:
- Can you afford to wait until you have developed your brand?
- Can you realistically develop a brand?
- Is there strong brand competition?
- Do you need to develop a brand?
The last question is probably the most important. If you are re-selling products then perhaps the main focus should be on the products themselves along with any existing brands. Likewise, if there are already a lot of branded products on the market, there may not be room for another one. Undertaking a search engine optimization program in such a crowded field could be difficult.
Brands can be developed on line and the rewards can be excellent. Research is now showing that most internet users are now using a brand name with the dot come before trying a search term. If you have that brand name then you will be getting a lot of direct traffic. However, that being the case, do you need to run a search engine optimization strategy on your brand name?
Whilst search engine optimization and branding do go together, the reality is that often there is no need. Branding is perhaps better left to social marketing campaigns whilst your search engine optimization program left to target products to attract organic searches. People will find brands quickly, finding products takes a little more work - that is what your Search Engine Optimization efforts should be targeting - helping the user to find your pages.
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