Link Building Through Comments

Writing by Nick Stamoulis on Tuesday, 6 of May , 2008 at 8:20 am

An upfront post from Andy Beard regarding comment spam raised an interesting question. Should you use comments as part of your link building strategies?

Andy has a tough policy on spam (or perceived spam) and if you get sin binned once, your most likely sin binned for ever. His policy is fair enough however if you are intelligent and subtle with your comments then you may well find blogs owners leaving your comments in place, thus providing you with a another tick in your link building campaign.

To gain the most out of any link building campaign through commenting, you need to follow certain unwritten rules, almost the opposite of Andy’s spam list. To get the best value, you need to select blogs or sites that are closely related to your products, services or keywords.

Comments need to add value to the content that you are commenting on. Value is the keyword here. Provide supporting evidence for the content, or argue against the content, either way leaving a sense of authority on the subject matter.

Finally, don’t keyword spam. If you are going to include a link within the comment, don’t use keywords that are irrelevant. The best approach is often to link your name. Possibly not as valuable as a keyword, but the comment is more likely to remain than if a keyword had been used.

Most website owners (or bloggers) look at two areas before deleting or accepting the comment. The first is the spam factor - most spam comments can be picked up fairly quickly. The second area is the value of the comment. Get past these two areas and your linking building strategy has become successful.

Link building through the comments area is a logical place to gain good links. The comments section is a public forum with the site owner as moderator. Provide value and the moderator will appreciate your participation. Create spam and your comments may be forever sin binned. Link building through comments is easy, provides a quick link back to your site, and provides you with a great opportunity to leave your opinions.

Do it right and you will develop an authority within that community. Do it wrong and you may find your reputation tarnished. The benefits of a link building campaign using comments is smart and time effective and can help your search engine optimization efforts.

Category: Link Building

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