Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is a detailed and practical book that teaches you the simple SEO techniques to improve your results and overall rankings. The book includes information about site optimization, strategy development and implementation, creating SEO goals, monitoring tools, analyzing and topping your competition and more. As the title indicates, it gears you towards improving your site using SEO in only an hour a day.
The book includes time-tested ways that work that are not affected by the ever-changing search engine algorithms so this book can never quite be “out of date”. It is written for people of all SEO knowledge levels and includes a thorough glossary at the end of the book so no reader ever gets lost.
Many people who dive quickly into SEO forget the most important first steps. Such steps include
clarifying goals, understanding the basics of search engines and how they work and what SEO efforts are considered ethical and unethical and how it will hurt you if you do choose the wrong actions. The book goes into detail about the way one would develop a comprehensive SEO strategy and implement it properly using a 12 week process and while reaching the goals initially drawn out. It then goes into more detail about keyword research, keyword selection, link building and more.
The book includes case studies and opinions from expert SEOs like Patricia Fusco and Aaron Wall and is also positively reviewed from leading SEO sites and more. Search Engine Optimization: An Hour a Day is certainly worth the read for SEO newcomers and more familiar people alike!
BUY THIS BOOK NOW
5 Responses to “Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
definitely an interesting, well worth it book.
Hi, This is not a comment, but a question.
I am purchasing this book today so that I can start reading it and applying the techniques over the Christmas break. My question is this: I have an ebay store and I want to know if this book will be of help to me in terms of optimizating my store pages? Eventually I will have my own website in the coming year.
Thanks
Julia
FamilyFashionPlus
Hi Julia,
Thanks for your comment and stopping by…
This book should help give you some basics of optimization that you could apply to your eBay store. If you are really looking to help increase your sales from eBay then I would recommend that you look at their help/teaching sections of the eBay sellers site…
Thanks!
Nick
SEO: An Hour A Day is well organized, consistent in thought and style and filled with great information. In some cases they confirmed information I had read elsewhere (which can be very helpful in itself) … and in other cases taught me new things I did not know. The authors do a great job of making the subject fun and interesting. My sincere belief is that any business owner (large or small) who is interested in growing their business using the power of the internet should read this book. In fact, this is a great first book to pick up because it starts at the beginning and builds from there. It is also a great starter because the authors are gracious enough to direct you to additional sources they consider to be authoritative.
@Conseils SEO – Thanks for stopping by, this is truly an excellent book about search engine optimization!