Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin

Writing by Kate Dickman on Wednesday, 7 of May , 2008 at 4:19 pm

Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is a detailed and practical book that teaches you the simple SEO techniques to improve your results and overall rankings. The book includes information about site optimization, strategy development and implementation, creating SEO goals, monitoring tools, analyzing and topping your competition and more. As the title indicates, it gears you towards improving your site using SEO in only an hour a day.
The book includes time-tested ways that work that are not affected by the ever-changing search engine algorithms so this book can never quite be “out of date”. It is written for people of all SEO knowledge levels and includes a thorough glossary at the end of the book so no reader ever gets lost.

Many people who dive quickly into SEO forget the most important first steps. Such steps include
clarifying goals, understanding the basics of search engines and how they work and what SEO efforts are considered ethical and unethical and how it will hurt you if you do choose the wrong actions. The book goes into detail about the way one would develop a comprehensive SEO strategy and implement it properly using a 12 week process and while reaching the goals initially drawn out. It then goes into more detail about keyword research, keyword selection, link building and more.

The book includes case studies and opinions from expert SEOs like Patricia Fusco and Aaron Wall and is also positively reviewed from leading SEO sites and more. Search Engine Optimization: An Hour a Day is certainly worth the read for SEO newcomers and more familiar people alike!

BUY THIS BOOK NOW

Category: SEO Books

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