Search Engine Optimization Or Pay Per Click (PPC)?
Writing by Nick Stamoulis on Thursday, 8 of May , 2008 at 7:25 am
Having set up a web site you may now be wondering what is best: buying search engine optimization help or starting a pay-per-click campaign? When you consider the pro’s and con’s of each you will find the answer comes easily.
Search Engine Optimization
For a new web site, even with a professional search engine optimization program, you are not going to rank at number one for quite sometime. However, you will never rank in the top 50 (pages) unless you do undertake some form of search engine optimization program.
Pay-Per-Click (PPC)
PPC campaigns will generate traffic to your website.The more traffic you generate, the more your site will be seen and the better the possibility for natural links to your site - a big bonus when it comes to search engine optimization. Obviously, if your site is a commercial site then PPC will bring extra traffic targeted to your keywords and hopefully ready to open their wallets.
From the above two short descriptors, you are probably already trying to organize your first PPC campaign. Just wait a moment and reread them, particularly the last sentence in he search engine optimization brief.
The choice is no choice, ie, both. You need to undertake both campaigns if you want your web site to succeed. Search engine optimization will provide long term benefits that will generate organic visitors from the search engines. These are ‘free’ visitors, that is, you have not had to pay to get them onto your site.
PPC will get the traffic coming in and hopefully the income. Overtime, if your search engine optimization programs are successful, you find yourself spending less on PPC and generating more in the way of free clicks. PPC can then be used for special promotions.
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Pingback by » SEO Or Site - What Comes First Search Engine Optimization Journal
Made Thursday, 8 of May , 2008 at 4:51 pm
[…] A little like the chicken and the egg, what should be your first priority, search engine optimization or web site design? Most website owners grab a domain name, have their site built, load it with content, and then decide whether or not to use some search engine optimization strategies, or perhaps advertising such as PPC (see my previous post - Search Engine Optimization Or Pay Per Click (PPC).) […]
Comment by Spyros Papaspyropoulos
Made Sunday, 11 of May , 2008 at 2:20 pm
I couldn’t agree more with you. I think both are needed, especially when the website is brand new and needs to get out there. Organic SEO is just too slow to start off with only that and PPC is so good with generating traffic fast!
I think your article is dead on target!
