Is There Any Such Thing As SEO Overload?

Writing by Nick Stamoulis on Saturday, 10 of May , 2008 at 5:13 pm

I guess if you are an SEO consultant there is such a thing as Search Engine Optimization overload. What about your website, can that have Search Engine Optimization overload?

It is a little like asking, “can you over optimize your website?”, and the reality is - no - you cannot. In SEO, the O stands for ‘optimize’ and according to Princeton:

# S: (v) optimize, optimise (make optimal; get the most out of; use best) “optimize your resources”

By that definition, you are trying to get the best out of your website, in this case, for search engines - hence the search engine ranking. If you over optimize you are no longer getting the best out of your site.

The question then becomes, where do you draw the line? There are several schools of thought but generally speaking, search engines like Google will react when your activities and the sites content becomes unnatural. In Search Engine Optimization terms, this could be acquiring too many links too quickly or filling your pages with keywords.

If you keep your activities to what could be considered natural then you will not have any problems with SEO overload. If you’re an Search Engine Optimization consultant and you’re suffering from overload, join the club.

Category: SEO

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