Will Capitals Affect Your SEO?

Writing by Nick Stamoulis on Sunday, 11 of May , 2008 at 4:34 pm

Is Search Engine Optimization about to become a little more confusing? Have you ever performed a search using lower case and then tried again using a capital as the first letter? I was prompted to today after reading an article by David Utter on Web Pro News. The results were mixed, but interesting.

A simple search on SEO and SEO produced different results. Searches using Wedding and wedding again produced different results. However more common terms such as Sport and sport returned identical results.

David Utter, quoting from Big Oak SEO:

“Assuming this isn’t a temporary glitch, the SEO landscape will undergo another transformation,” said Will Paoletto at Big Oak SEO. “We’ll have to wait for an official word from Google (if they give one), but right now this is looking at lot less like a glitch and a lot more like a real shift in the algorithm. And it would be a significant one.”

If capital letters are going to be differentiated in search returns then I should imagine there is going to be a lot of scurrying around the web as SEO consultants and webmasters add the capital/non capital variations to their keyword lists.

The question I raise, do you rush off and update your keywords and produce new variations on your content, or do you wait? If you wait, everyone who has jumped in and tightened their Search Engine Optimization will have the jump on you. If you get in now and target all your keyword variations, it may all turn out to be a glitch. I think a couple of days of keyword tightening in my Search Engine Optimization program may be in order - who can afford to get left behind?

Category: SEO

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