Search Engine Optimization And The 80/20 Rule - Um, Rules
Writing by Nick Stamoulis on Monday, 12 of May , 2008 at 5:04 am
If you have a management or marketing background then you will undoubtedly know the 80/20 theory - 80% of your profits come from 20% of your customers. It seems there is an 80/20 rule for SEO as well - or rather, after a little research, a many sets of rules.
Don’t get me wrong here. These 80/20 rules all have some common sense applications, however, if your new to the internet and were looking to learn a few SEO tricks, the number of different SEO 80/20 rules would probably confuse the life out of you. Let’s have a look at a few of them.
Search Engine Optimization 80/20 Rule #1
Eighty percent of your Search Engine Optimization efforts should be devoted to on page activities and twenty percent of your time devoted to off page activities such as link building.
That sound like a good rule of thumb - spend plenty of time on your content and other on page Search Engine Optimization activities and twenty percent off page. That doesn’t give me much time for social marketing. I think I prefer rule #2
Search Engine Optimization 80/20 Rule #2
Rule #1 with a twist. This rule says to spend twenty percent of your time on page and eighty percent off page. That is more like it. Plenty of time to socialize.
Search Engine Optimization 80/20 Rule #3
Twenty percent of your pages will attract eighty percent of your traffic. According to this rule, determine the twenty percent that attract the visitors and develop more content like that. Sounds good in theory - I don’t know about in practice.
Search Engine Optimization 80/20 Rule #4
Twenty percent of your pages provide eighty percent of your search engine rankings. Find the eighty percent and optimize them for higher rankings.
When it comes to search engine ranking, there seems to be rules everywhere, even rules to counter other rules. My take on the 80/20 rule: only twenty percent of tips are worth reading, the other eighty percent are just fluff.
Category: SEO
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Comment by Kumar Kashish
Made Sunday, 18 of May , 2008 at 4:46 pm
As you are talking about the 80/20 theory, I would like to say that inspite of you putting all your efforts to recognize that 20% of your content which attracts the 80% of customers and then building on it… why not just register yourself with a PR building service like MyPRGenie. It will not only direct customers to your website but also give you more time to socialize.
Comment by Rick
Made Saturday, 24 of May , 2008 at 3:53 am
my understanding about pay per click advertising is it is good but expensive as the ppc rates are high and you could be spending easy around $300 per month to reach flow of 400-600 hits average.
The best thing is to optimize your website directly so you get organic flow of visitors from search engines.
many people don’t know today around 60% of the world surfs internet in their own language like french, German, chinese, to tap this is foreign visitors is very crucial, and how do you do that is do not translate the whole website, rather optimize few pages to foreign language keywords.
check what this company does techpubinc.com
I am sure you will get serious clicks for the keywords you optimize in different foreign languages.
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