What Is Search Engine Optimization For Organic Traffic?

Writing by Nick Stamoulis on Tuesday, 13 of May , 2008 at 4:39 pm

Search engine optimization is designed to get your website ranked on the first page of a search engines results page. This ranking is based on the search term entered by the user. The key to getting on the front page is to determine what search terms will be used.

Organic traffic, also known as free traffic, is the traffic you receive from a search engine. To receive this traffic you need to be listed in at least the top 10 results on the various search engines using the search term (keywords) entered by the user. Search engine optimization is all about optimizing your pages to get that top ten position.

The various search engines use their own formulas to determine which sites deserve to be in those top results. The difference between being on the front page (the ideal placement) and being on page two could be very marginal. In fact you may be on page one today and back to page two tomorrow. It all depends on what you and your competition have been doing.

The problem with most search engines is that their algorithms (their formulas to determine rankings) maybe using data today that you optimized last week. It can be difficult to know when a change in your search engine optimization tactics is going to effect your placement.

Most website owners want traffic; free traffic at that. To receive this free, organic traffic, you need to be up there with the best when it comes to search engine rankings. Search engine optimization is designed to get you to that front page. Just remember, there are thousands of others trying to get there too.

Category: SEO, Search Engine Positioning

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