Find Search Engine Optimization Clues In Your Log Files

Writing by Nick Stamoulis on Thursday, 15 of May , 2008 at 7:01 am

You can find search engine optimization information in a lot of places and one of those is the log file that your server keeps for your web site. The log file is a basic analytics file that holds information about the traffic your site is receiving.

We have often been told that keywords are one of them most important aspects of search engine optimization. Your log files can show the actual keywords used to find your web site. This information can be quite useful when analyzing the effectiveness of your current keyword use.

Surprisingly, most sites receive organic traffic from search engines for words and phrases that a page has never been optimized for. If you find your web page is being found using those words or phrases, your first step should be to strengthen that flow of traffic by turning those words or phrases in to keywords. You can then embark on a new search engine optimization program for that page.

You may find that additional pages can be added using those keywords. This will, if your search engine optimization strategy is effective, lead to better rankings and more traffic. You may also find that including these terms in your PPC campaigns may lead to an increase in traffic.

Obviously, you are looking for terms with a high hit rate from the search engines. Common sense would suggest that if your visitors are using those terms, in significant numbers, then you should optimize your pages for those words. Search engine optimization is a never ending job - just when you think you have got it right, people will start using different words in their searches. Your search engine optimization strategies need to keep pace.

Category: SEO

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