SEO And Public Relations

Writing by Nick Stamoulis on Friday, 16 of May , 2008 at 9:09 am

You would not think that SEO and public relations could go together. Search engine optimization looks at keywords and phrases that searches may use while public relations often tries to use catchy and ‘look at me’ type phrases. There are however times when the two can sit happily together.

Press releases are one area where search engine marketing and public relations can work well together. In fact, a press releases success can rely on the use of keywords if it is to be found in the search engines.

In fact your SEO strategy can be a little more varied when it comes to press releases. Rather than trying to swap a document with keywords, it often pays to only use a keyword or phrase quite sparingly, usually within the first sentence, perhaps again in the body and then again in the final sentence.

Public relations experts often like to twist words or sentences around in an attempt to grab attention. Your search engine optimization strategies may be boosted by the twist given to your keywords or phrases within a press release. Search engines, particularly, Google and Yahoo!, can be quite clever at associating related keyword terms. You can often be surprised to see a press release rank higher for related keywords than rather than the intended keywords.

SEO can live happily alongside public relations. You just have to know how to use them to gain the maximum effect for both purposes.

Category: Public Relations

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