SEO and Guarantees

Writing by Nick Stamoulis on Friday, 16 of May , 2008 at 10:41 am

I actually planned on discussing some things you should do to make your page rank well when I started this post. But between the time I opened it and the time I started typing I got another one of those emails just guaranteed to make my blood pressure explode!

The email began with a subject line that got my attention so no sky-rocketing blood pressure on that one, but the rocket booster was in the first paragraph….they guaranteed that they could get my website to rank on the first page of the search engines in 7 days! It cannot ethically be done!

Let me explain, first it takes longer than 7 days for the search engines to crawl the page and index it fully. Also unless they have a direct line to the Algorithms of each of the search engines and know what the search engine is looking for right now today and 3 weeks into the future they CANNOT make that guarantee and follow through with it! But a person new to SEO would not know these things, and that is why this email just grabs me and will not turn loose!

Before you spend your money with any of the guaranteed sites, make sure you check the fine print. They actually charge for the idea that they can achieve this lofty goal, but in the fine print usually disclose that they cannot! Search Engine Optimization firms are wonderful, but please use them as they are intended, to help you achieve the highest possible ranking for your website. They cannot get you to number one unless your copy and links will get you there.

Just see what Google has to say about the topic:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

Category: SEO

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