Web Analytics: An Hour a Day by Avinash Kaushik - Book Review

Writing by Kate Dickman on Saturday, 17 of May , 2008 at 9:38 am

Web Analytics: An Hour a Day by Avinash Kaushik is the ultimate step-by-step guide on all things web analytics. With this book, you will learn web analytics the correct way as it’s a modern guide to today’s web analytics questions and challenges. It gives you a thorough guide on how to implement a successful web analytics strategy and the author offers such information with thought-provoking style.

Kaushik’s book will discuss qualitative data and its importance, techniques that will help you with your analytics, as well as debunking popular myths and beliefs – all while providing an enjoyable read for everyone. You will learn easy solutions for e-commerce, small business sites, blogs and more. You will be able to experiment and test your strategy, as well as understand search engine marketing, pay per click analysis and conversion-rate best practices. You will get the tools needed to accelerate your web analytics, measure the success of your blog and learn what makes a successful web analyst. It includes examples that enable you to understand the four W’s of measurement strategies. As the title implies, reading the book in small segments and then applying it is best. The content is mostly arranged by subject and has daily readings which allow you to learn one step at a time.


Web Analytics: An Hour a Day serves as not only a web analytics platform but also as an overall marketing tool that allows you to get a return for your investment and be fully knowledgeable on the subject. It is recommended for anyone wanting to learn how to make the most out of their online marketing efforts!

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Category: SEO Books

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