SEO Keeps Google Alive!

Writing by Nick Stamoulis Tweet

And Google keeps search engine optimization alive. One of the reasons that helps Google grow stronger each day is the strange relationship that exists between Google, advertisers, publishers, users and search engine optimization activities.

Because Google is number one, advertisers want to see their ads on that network. Publishers want traffic and the number one search engine is, Google. Publishers and advertisers want their sites ranking well in the search engines so they employ search engine optimization techniques with the main thrust being towards Google. I know that every search engine optimization consultant will tell you to optimize for all search engines, but the number one priority is to get to the front page of Google.

With this concentration of activity on Google, it is only natural that users will goto the search engine that has the best concentration of generic and paid links. Put it all together and Google will continue to grow stronger. Without search engine optimization strategies, search engines would need to rethink their algorithms or be left with a mish-mash of results that would drive searchers else where.

Search engines, particularly Google, need ethical search engine optimization programs to make it easier to deliver relevant responses to search queries. Naturally, search engine optimization consultants need the search engines to stay in business.

It would be interesting to see the end result if one of the smaller search engines decided to actually work ‘with’ search engine optimization consultants. If a straightforward method of passing relevance and importance to the search engines could be designed so that search results provided more accurate data then perhaps users would be more attracted to that search engine.

At present, Google sets the rules and SEO programs are developed to comply with those rules. Step outside those rules and say goodbye to a good ranking.