Product Results In General Search Results

Writing by Nick Stamoulis on Monday, 19 of May , 2008 at 7:17 pm

Sometimes your search engine optimization strategies need to take either a back seat or a sideways step. I have noticed a slight trend to displaying product results in Goolge SERPs. If this continues to be a trend then perhaps some of your search engine optimization energy needs directing towards submissions to Google Product Search.

You can enter your product details in the form of an XML file which Google will read and add to its database. The information in the file should include the product’s title, description, link and price. These details should be written in a similar to fashion to meta data as you would if you were undertaking a SEO program on that data.

The description should be detailed although not keyword stuffed and can be up to 10,000 characters in length. Include the brand and relevant information, that is, location, condition and delivery area. The title should just include the name of the product. If possible, include an image of the product. Whilst not a true search engine optimization strategy, if this data is going to appear in the SERPs then you need to be well positioned to capitalize on it.

Sometimes your search engine marketing strategies need to be outside of the box. While keyword stuffing is frowned upon within the products description, clever writing and smart use of keywords may produce some surprising results.

Category: Search Engines

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